Suitability vs Fiduciary

The ‘Suitability’ Rule

Broker-dealers are held to a standard known as suitability, meaning they must reasonably believe that their financial advice and recommendations are suitable for clients based on their financial needs, circumstances, and goals. However, “suitability” does not bar broker-dealers from recommending products that they receive commission or fees on, which could potentially result in the misalignment of interests.

At Axiom Asset Management, we believe that because “suitability” protects the interests of the institution, it’s by no means a “suitable” standard of client care.

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The Fiduciary Standard

We serve our clients, their families and their businesses as fiduciaries. A fiduciary is an individual in whom another has placed the utmost trust and confidence to manage and protect property or money. It is a relationship in which one person has an obligation to act for another's benefit. Your interests should be first and held in the highest regard. Our focus is on putting our clients’ needs at the center of our business to restore trust in the financial services industry.

We are not beholden to sales agendas or proprietary products. Axiom is focused primarily on using individual securities with an emphasis on investing versus pushing products. Individual securities do not have product packaging or bundling fees embedded.

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Securities offered through Purshe Kaplan Sterling Investments, Member FINRA/SIPC. Headquartered at 80 State Street, Albany, NY 12207. Purshe Kaplan Sterling Investments and Axiom Asset Management LLC, are not affiliated companies. NOT FDIC INSURED. NOT BANK GUARANTEED. MAY LOSE VALUE; INCLUDING LOSS OF PRINCIPAL. NOT INSURED BY ANY STATE OR FEDERAL AGENCY. Please read entire web site disclaimer. and

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